Define typography? the text style
What is the difference between font and a typeface? a typeface is a family of fonts
What is the waist line and what does it indicate? What is a base line and what does it indicate? The waste line is mainly used for lowercase letters. A base line is a line that lines letters together on the same line.
What is counter? the space in inside letters like "o" or "c"
What is cap height? uppercase letter height
What is x height? lowercase letter height
What is an ascender? the top part of letters such as "b"
What is a descender? the bottom part of letters such as "y"
Describe a serif? a font style where there are things sticking out on the top and bottom of a letter
What is leading? space between lines of text
What is tracking? the equal space between letters
What is kerning? the variable space between letters
What is a point? How many points are in an inch? a unit of measurement used for type; 72
What is a pica and how many are in an inch? a unit of measurement used for type that is larger than point; 6
How many points are in a pica? 12
When was Blackletter invented and how was it used? during the Johannes Gutenberg; in print
Describe the characteristics of a Blackletter typeface? thin horizontal/thick vertical lines; based off old style scribes
When was Old Style invented and what was is based on? 18th century; roman fonts
Describe the characteristics of an Old Style typeface? thick serifs
When were formal scripts developed? 17th/18th century
When were casual scripts developed? early 20th century
Describe the characteristics of a Script typeface? formal; handwritten style
When was Modern typefaces developed and why? 18th century; to make text easier to read; more stylized fonts and more contrast
Describe the characteristics of a Modern typeface? little serifs
How early can Sans Serif typefaces be found? What happened? 18th century; Caslon IV removed it
When did they become popular? during the Second Industrial Revolution
What does "sans serif" mean? without serif
Describe the characteristics of a Sans Serif typeface? no serifs attached to typeface; varies in widths and heights
When was Slab Serif developed and why? during the 1900s because it was a new style that has not been implemented yet
Describe the characteristics of a Slab Serif typeface? thick and blocky
Describe Decorative typefaces? has different stroke/thickness sizes; varies in different styles such as handwriting styles, serif, and san serif typefaces
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