Vocabulary

Target Audience: demographic to age group/race/gender to sell a certain product/service

Message: what a product says to the target audience

Work Ethics: the type of skills a worker can provide for his/her work space

Employability Skills: Skills that a person has so they can get them a job

20/20 Rule: After working with the computer for 20 minutes, rest your eyes for at least 20 seconds, pointing your eyes at something 20 feet away

Right-To-Know Laws: laws to inform potential hazards and staying safe at a work area

Symbol: image that represents something

Icon: a symbol or graphic representation on a screen of a program, option, or window

Signal Words: danger, warning, caution, notice, safety procedures 

Vector-based graph: based on geometry; mathematical formula; does not lose resolution

Specifications of a project: the specific details when creating a new project

Dialog box: message window that pops up when you open something

Palette: the tool that gives the ability to pick a color

Art Board: working area in illustrator

Scratch Area: area outside art board

Toolbox: where tools are located to make art

Guidelines: tips that guide you when using the program

File Extensions: the ending part of a file name to indicate the file format

Anchor Points: points that control the direction and curvature of a path; the start and end points

Path: lines that can be straight or curved, which are connected with anchor points

Direction Handles: controls the curve of a path

Close a Path: connect the last path with the starting anchor point

Contextual Menu: the menu that pops up when you right click

Clipping Mask: an object whose shape masks other artwork so that only areas that lie within the shape are visible

Hue: the 12 main colors in its pure form

Primary Colors: colors that can be combined to create a larger range of colors; red, yellow, blue

Secondary Colors: colors made by mixing two primary colors; orange, green, purple

Tertiary Colors: colors made by mixing two secondary colors or one primary color and one secondary color

Neutral Colors: colors that don't show up in the color wheel; black, white, grey, and sometimes brown and beige

Color Schemes: an arrangement or combination of colors

Complementary: combining two colors that complement each other to emphasize something

Analogous: colors that are next to each other, which can be one primary color and one secondary color

Triadic: a color scheme that uses three colors equally spaced apart around the color wheel

Monochromatic: all of the shades, tones and tints of one hue

Cool Colors: colors that are pleasing to the eye and calm in nature; includes white, grey, blue and green

Warm Colors: colors that are bold and vivid; overwhelming; includes colors of red and orange

Subtractive Primary Colors: RGB (red, green, blue) - colors that make up white light

Additive Primary Colors: CMYK (cyan, magenta, yellow, black)

Typography: the way how letters are arranged to make readable art

Typeface:
different font styles

Serif: one of the short lines near the top and bottom of the long parts of some printed letters

Body type: the type of font that is commonly used for a piece of printed material (like book, newspapers, magazines, etc.)

Display type: an eye-catching title used for headings and advertisements

Reverse type: a light typeface on a dark background (ex: white text over a black background)
Point size: the size of the font

Ligatures: when two letters bind to form another letter

Ampersand: the symbol for “and” (&)

Lowercase: letters that are not capitalized

Uppercase: letters that are capitalized

Flush left: text being aligned to the left of the document

Flush right: text being aligned to the right of the document

Centered: text being aligned to the center of the document

Justified: text being spread out to fill an entire line of the document

Type Family: type fonts that look similar in design that are grouped together

SMALL caps: letters that are uppercase but are the same height as lowercase letters

Lining: when all the letters are the same height and align to sit on the same line

Non-lining: when all the letters are not the same height and are not aligned, making some letters sit or hang on the same line

Leading: the space in the middle of baselines and successive lines in speaking terms of typography

Margin: the blank space on the sides of a document

Kerning: the space between the letters

Tracking: the space in between letters that is equal

Concept: an idea leading a project

Final product: the last stage of creating a concept after the finishing touches

Thumbnail: the mini, more basic version, of a certain art work

Initial cap: the first letter of the sentence or a paragraph that is enlarged, used for aesthetic value




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